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Expedition Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion started becoming fashionable in the 11th century as major cities started producing textile, fabrics, jewelry, robes and shoes. Its industry flourished to its peak alongside art, music, education and philosophy. Around the 16th century designs were influenced by art of its time by Michelangelo and Leonardo da Vinci. It was popularized by the medic's, the Italian gala started losing luster as French industry rose in popularity with their corture dresses and dominated until Italy retook its glory in the 1950s concentrating on ready to wear clothes. This was initiated by Giovanni Battista Giorgini.

Pizza, great wine, gelato, opera, models and the expensive, stylish to die for brands are the main things that come to mind when you think Italy. It is the leading in what is known as the big five; Italy, france, britain and Japan. It is now more focused on ready to wear which are relatively affordable and stylish for shoppers.

Italian industry houses carry a story of determination in producing wide accepted pieces with emphasis on quality and innovate pieces with a sense of timelessness. The gala houses are family governed. The Trussardie started as gloves and accessory then turned to jackets and now men's, women's, children's and sportswear. Robert cavalla, Versace, Valentine, Prada, Gucci and Fendi are among the top gala houses.

Milan and Rome are known as the major international centers of entertainment and design. Valentine, Bulgaria, Fendi and Brioni have their headquarters in Rome. It also has boutiques of Chanel, Vercase Dolce and Gabbana along its prestigious Via Dei Condotti. Milan houses headquarters of Gucci, Emilio Pucci, Robert and cavallis. Its main fashion districts and streets are Via de' Tourabuoni, Via Roma and Via del parione. Florence is known for miu miu and geox labels.

A semi-annual apparel trade is normally held in February-march for spring/summer collection and the September-October for autumn/winter collection in Milan. It is preceded by pairs and London gala week and followed by New York gala week. This is used to showcase and popularize the new trends.

As economic recession hit Italy hard. The gala houses have risen to the occasion and given back to its country. Fendi has donated to, it is the restoration of the Trevi fountain and it foundation includes exhibition of rare images of the fountain as a way of paying tribute to Rome. Prada has started a multi-year restoration project to turn Venice waterfront palazzo and ornately ca' corner della regime into exhibition spaces. Trussardie has embarked on enliving Milan's public spaces by works of art all this to promote tourism and lend a helping hand to their government.

There is an undeniable sense of grace in wearing Italian designs ranging from the Bulgaria jewelry of exquisite design done in high craftsmanship that delicate yet distinct perfumed by Laura Biagotti, lovely shoes, amazing purses, hats or scarves. The perfect tailoring and high quality standards they are made in makes them divine.

Italian luxury fashion hub seems to be the national preoccupation. Their presence if felt in various fashion markets due to its worldwide apparel appeal. They quench the thirst for accessible, comfortable and yet equally refined and tailored apparel . They set the trends with refreshing innovative pieces that always leave us waiting.




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