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Colorful, Innovative And Practical Naartjie Kids Clothes

By Harriet Porter


The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.

The brand is innovative with a unique fresh flavor and bright colors, just like its namesake. The playful clothing is designed to be kid-friendly. The garments are not only trendy and fun but practical and durable too.

The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.

The brand stays abreast of current trends and translates them into clothing appreciated not only the parents who buy them but the children who wear them too. New collections are produced on a yearly basis, using current colors, prints and designs. Every second year one outfit is released for fans of the Jie Jie range. This range is named after a fairy who lives at the foot of Table Mountain in Cape Town.

The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.

Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.

Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.

This company started in 1989 and after opening its first shop at the Victoria and Albert Waterfront in Cape Town in 1992 it did not look back. The brand attracted an international following and today it has many loyal customers throughout the world. The e-commerce sites are currently looking to expand into more territories. The regular production of new collections and many fun promotions make a good reason to visit a store or go online.




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